Fenty Beauty by Rihanna prides itself in creating “Beauty for All”, which was the central message we aimed to convey through our brand film. Fenty’s core values consist of being an inclusive, universal and diverse platform that empowers all who use her products. Her approach of representing people of colour challenges the beauty industry’s predominantly Eurocentric standards, which has successfully cultivated a cult following and broad customer base. For our film, we feature the lip gloss “Gloss Bomb”, one of her signature products with a universal shade intended to flatter all skin tones.

We planned to depict Fenty’s tagline “Beauty For All” by having four characters with individual styles, conveying the brand’s multicultural approach. Our film’s concept is that four characters are getting ready to meet at a bar for a night out. During the edit, we used different cross-cuts between characters to make the story flow more cohesively. Our first character, Farah, is an “it girl, ” applying makeup and getting ready in the mirror, which is our first camera angle. Our second character Nicole is a typical “girly girl” with floral accessories who is taking selfies before heading out. We planned to have her walk out the door, which cuts to our third character, Su Wen, who is a direct contrast to the first two with a darker aesthetic. Finally, our first three characters are at the bar, where they meet our fourth character, Shamit. We included a male in the film as it aligns with the brand’s mission to make beauty accessible to all.

Throughout the film, these distinct characters wearing the lip gloss reinforce Fenty’s intent to foster greater inclusivity in the industry. Most importantly, our four characters bonding at the end reflects the company’s goal to unite consumers regardless of race and gender.